The results show brand preference, shopping convenience, and consumer adoption level significantly influence purchase intention. Data is analysed using linear regression and cluster analysis. This is an associative-descriptive research based on a survey of 200 respondents in Jakarta. It examines how brand preference, shopping convenience, and adoption level influence purchase intention, and to identify market segmentation of online groceries in Jakarta the three independent variables are used as segmentation basis. The aim of this paper is to understand consumer online purchase intention of groceries.

Mineral should consider reviewing their programmes based on the SECI model. Based on the results of the study, to achieve the readiness stage, PT. Mineral are willing to encourage knowledge management activities. Mineral employees are highly ready to implement knowledge management. The variable of employee readiness comprised socialisation, externalisation, combination and internalisation (SECI process, in short).The result shows that PT. Confirmatory Factor Analysis (CFA) first order and second order were constructed using the statistical software, SPSS and AMOS. The analytical technique of the Structural Equation Model (SEM) is used to determine whether models and indicators are correct and to enable the measurement of the readiness of the employees. Mineral’s head office 183 questionnaires were returned from the respondents for analysis. The authors distributed questionnaires to all employees at PT. This research is a descriptive study using quantitative data analysis. This research aims to measure the readiness of employees for the implementation of knowledge management in order to achieve the support and readiness stage of employees of PT.

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